TOP 10 Advertisers in Latvia in November
In AdReal data on the Top 10 most popular brands in November by the number of users reached by display banners, the trade brand Ksenukai joined the top in the second position, as display creatives reached 493,000 internet users from computers. Among the newcomers to the top, another trade brand - Maxima – joined the top, as banners appeared on the computers of 413,000 Internet users, closing the top in November.
Moving up by one position, brand Rimi opens the top in November with 516,000 Real Users, on whose computers the brand's display ads have appeared. Third position, moving up by three positions, is taken by the tourism industry brand airBaltic with 488,000 Real Users. As in October, the fourth most popular brand by Real Users is Rd Electronics with 488,000 users. The top five is completed by trade brand Lidl with 467,000 Real Users, losing four positions in the top in November. The sixth place in the top, moving up one position, is taken by Bite with 457,000 Real Users. The seventh most popular brand in terms of the number of users reached by display banners from computers in November is Pērc un Pārdod with 445,000 users. Keeping the eighth position brand Klondaika reached 443,000 users, while Cv.lv from the job site sub-industry with 414,000 users moved up one position to the 9th place in November.
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Meanwhile, seven new brands from six different industries joined the video creative brand top in November. The top is revealed by Nintendo from the computer, audio, and video industry, as video ads appeared to 239,000 Internet users from computers. It is followed by the leisure industry brand Lego, as brands video creatives reached 235,000 users in November, while the top three is completed by Pērc and Pērdod from the trade industry with 232,000 users. With 226,000 Real Users in November, Pfizer from the pharmaceutical industry joins the top brands in the fourth position, while the November top is closed by three new entrants - Creditea from the finance industry with 215,000 users, Wolt from the sub-industry of delivery companies with 213,000 Real Users. The tenth position is taken by leisure brand Betsafe, as video creatives appeared to 208,000 users from computers in November.
As in October, Tele2 is still among the most popular brands in the video top with 225,000 users, losing two positions and taking fifth place. Meanwhile, trade brand Ikea with 225,000 Real Users moved up two positions to sixth place, followed by pet food brand Purina in seventh place with 221,000 users, which, compared to October data, moved up two places.
About gemiusAdReal
The gemiusAdReal system in Latvia processes around 4 million video ads and 54 million display ads every day, including about 60,000 new display ads and 5,000 video ads entering the system every day. Advertisements are categorized into 18 industries - telecommunications, clothing and accessories, trade, food, finance, pharmaceuticals, household equipment and more, which can be viewed in detail in a number of sub-industries. They can be viewed by brand owner, brand, media owner, media channel or industry.
The study is based on a panel of a representative group of Internet users who have downloaded a plug-in to measure the effectiveness of online advertising campaigns on their computers. The data collected is categorized and weighted to get an overall picture of the online advertising market.
You can learn more about Adreal here.
