Media audience measurement
The leading audience measurement solution that provides detailed data on digital and traditional media usage along with demographic profiles based on a single-source panel:
- Real comparison of TV, internet, and radio consumption.
- Combined audience of all media channels.
- Walled gardens data included (Facebook, Instagram, YouTube, TikTok).
- TV in-home and out-of-home passive measurement.
The ultimate analytical solution provides holistic knowledge about users’ interactions with digital content and video on your website and in applications. The measurement covers mobile, desktop, and Smart TV devices.
- Over 30 metrics and highly flexible reports available.
- User segmentation based on behavioral profiles.
- Full access and ownership rights over your data (including raw data).
- Dedicated stream reports based on full data.
gemiusHeatMap equips you with unique knowledge about your users' behavior and engagement with your product. The tool visually represents where users click, move or scroll on your website, providing you with important advice on how to improve your online business with regard to:
- Better website design optimization.
- Delivering relevant content.
- Improving website conversion rate.
- Building active user engagement.
Ad audience measurement
The only marketing intelligence tool enabling all media-players, such as brand owners, media agencies, and publishers, to benchmark their advertising activities against their competitors and the market sector itself.
- Covers TV, radio, PC, and mobile together with in-app data from YouTube, Facebook, Instagram, and TikTok.
- Media overlaps, reach-building, list price, frequency, viewability, ad contact time, and many more crucial metrics.
- Demographic profiles are available for each type of statistic.
- Essential in planning marketing strategy and media-mix optimizing.
The post-campaign analytical tool enables single-source measurement of a campaign’s audience across TV, radio, PC, and mobile, including walled garden ecosystems.
- Insight into the Total, Incremental, and Viewable Reach of your cross-media campaigns.
- Accurate audience demographic results available in a day-by-day view, including the split by new and returning users.
- Data about daily ad contact frequency by placement, creative, or media type
- Key learnings for your next campaigns in terms of better media-mix and cost optimization.
The campaign monitoring system supports the complete flow of an ad campaign: from trafficking, through optimization and monitoring, to sophisticated reporting. Fully supported API enables integration with your own trafficking systems.
- Advanced reporting module offering over 120 indicators.
- Extensive demographic profiles of the reached audience.
- Top quality and precision measurement thanks to the possibility of placement scripting.
- Viewability measuring according to IAB standard or custom settings.
Ad space management
A complex ad-serving solution for internet and TV publishers, enabling smart ad space management. Thanks to the advanced optimization mechanisms, AdOcean enables a significant increase in revenue growth. The solution offers a convenient choice of sales model according to your business needs – direct sales and Programmatic bidding.
- Planning, estimation, and prediction of digital and cross-media campaigns.
- Detailed statistics on reach, demography, and audience duplication.
- Original SSP module integrated with a wide range of DSPs.
- Dynamic Ad Insertion technology
