About us

We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions. Our product portfolio is used by marketers, publishers, media agencies, and Joint Industry Committees across Europe. Our mission is to create a more fair and transparent environment for all media parties thanks to delivering reliable data across any devices and walled garden ecosystems.

With the power of Gemius’ talented people, together with innovative technology, we provide customers with unique value derived from our products, customized solutions, and superior service. For more than 20 years, we have supported and justified our partners’ business decisions and have made them believe in the power of data.

The company is a member of IAB Europe as well as I-COM Global. Research conducted by Gemius is consistent with the ICC/ESOMAR International Code of Marketing and Social Research Practice.

iab europe and i-com

See who runs Gemius

Marcin Pery
Marcin Pery
CEO
Jakub Wysoczański
Jakub Wysoczański
Chief Sales Officer
Artur Surmacki
Artur Surmacki
Chief Technology Officer

A piece of history

Established in 1999, Gemius has always looked boldly into the future and dared to turn the most ambitious visions into real projects. From the very beginning, our innovations were ahead of the competition - our flagship web-analytic tool was launched in 1999. Also, we introduced online video measurement in 2009, a couple of years before the competitors were ready for it.

About us

Since 2016 Gemius has stepped beyond digital to focus on cross-media measurement. In 2018 we launched our innovative single-source measurement research based on a hardware panel. Since then, we have delivered advanced data about TV, online, and radio media consumption and ad contact & exposure. The results cover data not only from local and global publishers but also from walled garden ecosystems like Facebook, YouTube, Instagram, and TikTok.

About us

25 years of Gemius

Timeline

2022
2022

TV out-of-home research audited by CESP and became a data currency in Poland

2020
2020

Mediapanel launch - the first true single-source research for TV, radio, and internet

2018
2018

gemiusPostBuy launch - cross-media tool for TV, online + walled garden measurement

2016
2016

gemiusAdReal launch - market intelligence tool

2015
2015

First internet audience research with a daily frequency of data delivery

2014
2014

Mobile measurement in gemiusAudience - the first total internet audience measurement solution awarded by IAB Europe

2012
2012

gemiusPrism launch - web analytics tool

2009
2009

Online video measurement kick-off

2006
2006

gemiusHeatMap launch - tool for verifying users’ engagement on the website

2004
2004

AdOcean launch - ad server

2003
2003

gemiusDirectEffect launch - online campaign monitoring system

2002
2002

GemiusAudience launch - internet research based on a unique hybrid combined panel methodology and website traffic measurement

1999
1999

Gemius established, and the first website traffic measurement tool introduced

Awards & recognitions

Gemius’ unique products and methodology have been repeatedly recognized by
renowned IAB Europe Research Awards, as well as by other significant industry
associations.

research awards 2020
2020

Award for the cross-media measurement solution covering both media consumption and post-campaign ad exposure (gemiusAdReal & gemiusPostBuy & gemiusAudience).

research awards 2019
2019

Gemius is among the finalists of the MRS Awards in the “Best Innovation” category for the 360° media market analysis solution.

research awards 2019
2019

Award for gemiusAdReal & gemiusPostBuy as a single-source measurement market intelligence tool that includes walled-garden ecosystems.

research awards 2018
2018

MarTech Best Measurement Technology Award for gemiusAdReal at the Marketing MeetUp Istanbul Summit in 2018.

research awards 2017
2017

Award for gemiusAdReal as a solution enabling comprehensive measurement of the online advertising market.

research awards 2016
2016

Award for the Overnight methodology enabling the production of daily data for website viewership statistics.

research awards 2015
2015

First prize in the category of Internet audience research for the Behavioral Panel Synthesis methodology.