With the power of Gemius’ talented people, together with innovative technology, we provide customers with unique value derived from our products, customized solutions, and superior service. For more than 20 years, we have supported and justified our partners’ business decisions and have made them believe in the power of data.
The company is a member of IAB Europe as well as I-COM Global. Research conducted by Gemius is consistent with the ICC/ESOMAR International Code of Marketing and Social Research Practice.
A piece of history
Established in 1999, Gemius has always looked boldly into the future and dared to turn the most ambitious visions into real projects. From the very beginning, our innovations were ahead of the competition - our flagship web-analytic tool was launched in 1999. Also, we introduced online video measurement in 2009, a couple of years before the competitors were ready for it.
Since 2016 Gemius has stepped beyond digital to focus on cross-media measurement. In 2018 we launched our innovative single-source measurement research based on a hardware panel. Since then, we have delivered advanced data about TV, online, and radio media consumption and ad contact & exposure. The results cover data not only from local and global publishers but also from walled garden ecosystems like Facebook, YouTube, Instagram, and TikTok.
TV out-of-home research audited by CESP and became a data currency in Poland
Mediapanel launch - the first true single-source research for TV, radio, and internet
gemiusPostBuy launch - cross-media tool for TV, online + walled garden measurement
gemiusAdReal launch - market intelligence tool
First internet audience research with a daily frequency of data delivery
Mobile measurement in gemiusAudience - the first total internet audience measurement solution awarded by IAB Europe
gemiusPrism launch - web analytics tool
Online video measurement kick-off
gemiusHeatMap launch - tool for verifying users’ engagement on the website
AdOcean launch - ad server
gemiusDirectEffect launch - online campaign monitoring system
GemiusAudience launch - internet research based on a unique hybrid combined panel methodology and website traffic measurement
Gemius established, and the first website traffic measurement tool introduced
Awards & recognitions
Award for the cross-media measurement solution covering both media consumption and post-campaign ad exposure (gemiusAdReal & gemiusPostBuy & gemiusAudience).
Gemius is among the finalists of the MRS Awards in the “Best Innovation” category for the 360° media market analysis solution.
Award for gemiusAdReal & gemiusPostBuy as a single-source measurement market intelligence tool that includes walled-garden ecosystems.
MarTech Best Measurement Technology Award for gemiusAdReal at the Marketing MeetUp Istanbul Summit in 2018.
Award for gemiusAdReal as a solution enabling comprehensive measurement of the online advertising market.
Award for the Overnight methodology enabling the production of daily data for website viewership statistics.
First prize in the category of Internet audience research for the Behavioral Panel Synthesis methodology.