Privacy policy


We are committed to protecting the privacy of internet users and security of the data we collect. We ensure the compliance with the European Union privacy laws for all companies belonging to Gemius Group. We also place special value on the creation of own active privacy policies and on the participation in global changes of privacy laws. Below you can find main rules that we follow. Please, see also links on this site to learn more.


We are committed to being responsible controller of the personal data that we process. We use tools and methods to protect internet user anonymity in our researches.


We offer clear and meaningful choice when internet users are making decisions about use of their personal data.

Cia Triad model

Confidentiality, integrity, and availability (CIA) is a model which guides our policies for information security. Confidentiality limits access to information, integrity assures that the information is trustworthy, and availability is a guarantee of access to the information by authorized people.

Data minimization

We process only the data necessary for specified, legal purposes.

Privacy by design

We implement privacy protection in the development of our researches in such a way that the data processing ensure the protection of the privacy of the internet users.


We find it extremely important to conduct our business according to both local and global considerations and requirements. Sometimes, because of the specific law requirements in different countries, some of our policies may differ from the documents available on this site. In order to receive a binding policy in your country, please contact us.

Adherence to the TCF IAB

We participate in the IAB Europe Transparency & Consent Framework. We comply with IAB TCF Specifications and Policies. We use our technologies to collect information automatically from end-users devices, subject to prior consent from EU end-users, collected by publishers who work with us, including through the IAB Transparency and Consent Framework, of which we are a member). Gemius’ identification number within this Framework is 328.