World Cup in Mediapanel data
The analysis of websites and applications in the "Sports" category shows that the World Cup significantly influenced their popularity among Internet users, which is not surprising. It is interesting, however, that the greatest interest in sports topics fell on weeks 47 and 48, ie from November 21 to December 4 - in the period when Poles still participated in the games. The last two weeks of the World Cup were still characterized by more real users than those preceding the World Cup, but significantly lower than the mentioned weeks 47-48. Week 48 (November 28 – December 4; Poland-Argentina and Poland-France matches) was the record-breaking week in terms of RU value, when websites and applications in the "Sport" category were visited by 16.8 million people. The "weakest" week of the World Cup in this respect was - surprisingly - the last one (December 12-18), when both semi-finals, the match for third place and the most important match of the tournament: the Argentina-France final were played. The number of RUs for the "Sport" category then amounted to 14.9 million.
The ATS (average time spent) analysis in the discussed period confirms the phenomenon of particular interest in Poland matches. This time, the highest result was recorded in week 47 (November 21-27), i.e. at the beginning of the group stage, when the Polish national team played against Mexico and Saudi Arabia. At that time, this indicator amounted to almost an hour for the entire category (59 minutes and 40 seconds). On the other hand, it is the lowest - as in the case of RU - in the last week of the World Cup. The average time spent on sports websites and apps was then less than half an hour (28 minutes and 58 seconds).
Real Users - Trend in Cathegory: Sport
When it comes to the number of users who viewed websites and applications from the "Sport" category on specific days, the highest result was recorded on November 22, when the Poles played their first World Cup match against Mexico. The RU indicator then amounted to 8.9 million. On December 18, the day of the World Cup final, 7.9 million people viewed sports content on the Internet.
Source: Mediapanel, November 14 – December 20, 2022, Cathegory: Sport, Internet
Average Time Spent (ATS)
The highest ATS value was recorded on November 26 (Poland's match against Saudi Arabia – 22 minutes 59 seconds), followed by November 22 (21 minutes and 9 seconds), when Poland played against Mexico. On the day of the final, the ATS for pages in the "Sports" category was 19 minutes.
Source: Mediapanel, November 14 – December 20, 2022, Cathegory: Sport, Internet
Real Users - Trend
When it comes to the number of users who viewed websites and applications from the "Sport" category on specific days, the highest result was recorded on November 22, when the Poles played their first World Cup match against Mexico. The RU indicator then amounted to 8.9 million. On December 18, the day of the World Cup final, 7.9 million people viewed sports content on the Internet.
Source: Mediapanel, November 14 – December 20, 2022, Cathegory: Sport, Internet
The highest ATS rate for the analyzed channels was recorded on November 26, when it amounted to 3 hours. 2 minutes and 18 seconds The second day with the longest average time spent on TVP1 and TVP Sport was December 18, the day the championship ended (2 hours 53 minutes and 45 seconds).
Source: Mediapanel, November 14 – December 20, 2022, Cathegory: Sport, Internet
About Mediapanel Research
Mediapanel is the first cross-media study in Poland based on a single source. The study combines site-centric measurement (measurement scripts at the site and application level) and user-centric measurement (panelists' behavior). In the production of data, we use proprietary, internationally recognized methodologies and algorithms. The Mediapanel study provides a complete and reliable picture of the Polish online market. It offers the possibility of analyzing and comparing the viewership of websites, applications and streaming materials on various types of devices, optimization of advertising budgets, comparison of traffic on desktops and laptops at home (PC-home) and at work (PC-work), as well as determining the position of the entity and its competition.
You can read more about the Mediapanel here.
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