What did Poles watch on TV during Christmas?
Media landscape
In the analyzed period 24 - 26 December 2022, 29 017 116 Real Users watched TV in Poland. Reach was equal 88.27% and the Average Time Spent (ATS)* was 12h 48m 23s.
*ATS - Average Time Spent; average duration of exposure to the media of the person in its audience
Source: Mediapanel, Media overview, December 24 - 26, 2022, Media Type: TV, Target Group: ALL
What did Poles watch during Christmas?
On the podium of the most popular TV stations among Poles in the analysed period were Polsat (over 21 million Real Users, ATS = 1 h 45 min), TVN (over 19.6 million Real Users, ATS = 1 h 26 min) and TVP1 (over 19 .3 million Real Users, ATS = 2 hours 17 minutes). Like every year, these stations offered the most popular christmas films and productions. Poles could also watch carol concerts and Christmas episodes of the most popular reality shows. The longest ATS was noted for TVP1.
Source: Mediapanel, TV Stations, December 24 - 26, 2022, Media Type: TV, Target Group: ALL
About Mediapanel Research
Mediapanel is the first cross-media study in Poland based on a single source. The study combines site-centric measurement (measurement scripts at the site and application level) and user-centric measurement (panelists' behavior). In the production of data, we use proprietary, internationally recognized methodologies and algorithms. The Mediapanel study provides a complete and reliable picture of the Polish online market. It offers the possibility of analyzing and comparing the viewership of websites, applications and streaming materials on various types of devices, optimization of advertising budgets, comparison of traffic on desktops and laptops at home (PC-home) and at work (PC-work), as well as determining the position of the entity and its competition.
You can read more about the Mediapanel here.
For countries other than Poland, click here and read more about gemiusAudience Research.
