Video advertising market development - Second debate in "Rzeczpospolita"

On October 24, the editorial board of Rzeczpospolita hosted a debate:

“Development of the video advertising market: Are we doomed to global social media?”.

To the common conference table sat:

Grażyna Golebiowska - Marketing Director, AMS, Member of the Management Board

Agnieszka Parfienowicz -Managing Partner at GroupM Nexus

Marek Zaborowski - Head of media at BNP Paribas Bank Poland

Marcin Pery - President of the Management Board, Gemius

Among the issues discussed were such issues as:

- changes in the way of reaching consumers and market reactions to changing trends - television, internet, social media, outdoor

- new players and the future of digital outdoor

- how to manage video advertising in the age of digitization (including dynamic ad insertion)

- further development of video advertising, new opportunities (space) and management methods

We encourage you to read the text report or watch the video report in full: