Universal McCann renews cooperation with Gemius
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Universal McCann renews cooperation with Gemius

Universal McCann have re-established their cooperation with Gemius. After more than a year of using a competing system to manage advertising campaigns, Universal McCann have decided to return to their previous supplier. The agency is now once again using gemiusDirectEffect – the system for managing and monitoring advertising campaigns.

Their reason for returning to their previous supplier was the especially high quality of local support and the possibility of consultation and advice. Jan Bambas, Digital Media Director at IPG Mediabrands comments on the renewal of the cooperation: ‘gemiusDirectEffect allows our global clients to observe their campaigns from several countries and link the results under one umbrella account. Therefore our clients can centrally evaluate results for the whole CEE region without obtaining data from each country separately. The local benefit is then connected to demographic data, and last but not least, significant time savings are made when deploying and managing measurements of concrete campaigns for our digital products.’

‘We are very pleased that one of our major clients has decided once again to use our products and services. Our system for managing and monitoring advertising campaigns is one of the most popular products of its kind in Europe. Thanks to our experienced team, we are able to assist clients, quickly solving common and more complicated problems, and always providing them with step-by-step advice. Our technical support speak Czech, which I also consider a big plus, especially in situations that require an immediate and proper response,’ comments Gemius representative Weronika Osko, Director, Agency Business Development EMEA.

Universal McCann belongs to IPG Mediabrands Group.

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