Ukraine: TOP10 online video adverts
Brand exposure

Ukraine: TOP10 online video adverts

Which 10 advertising spots had the greatest Ukrainian online audience last month? A Gemius study shows that the Top 10 featured sweet and cosmetics adverts most heavily. The leader, however, was an advert for the Kyivstar network, watched by 4.3 million web users.

─ The data shows that over the last half year such advertisers as Kyivstar, Mondelez and Beiersdorf have been very active in terms of video ─ they featured in the TOP10 ranking by real users almost every month. February is no exception. Kyivstar has two video ads in the ranking, and occupies a lead position, having with one of them alone reached more than 4 million users, while the total of video materials from the telecommunications brand reached almost 6 million real users in February. The situation is different with Mondelez, with three video ads in the ranking; by total numbers this advertiser attained the highest reach of real users in February ─ 6.5 million, with more than 25 million plays within a month ─ says Lesya Prus, regional manager at Gemius.

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