Mediapanel survey results for October 2026 – outdoor

Mediapanel is Poland's first cross-media single-source survey, which makes it possible to determine the total reach of individual media channels and estimate the potential of entire media groups. The outdoor advertising measurement included in the survey allows for the presentation of data on outdoor advertising in comparison with other media: television, radio and the internet.

In October, the reach of out-of-home (OOH) advertising stood at 89.7% (total reach among the Polish population aged 7–75). Specifically, traditional OOH media reached 71.8%, while digital OOH media reached 85.9%. The number of unique individuals reached by out-of-home advertising totaled 29 million, consisting of 14.5 million men and 14.5 million women.

Please note that the Warexpo network of media is located in Warsaw, while IMS data refers only to digital media (DOOH).

All media

Outdoor companies