Media consumption

Thematic and Functional lists - June 2023

Gemius presents the list of TOP 10 brands from selected thematic and functional categories of the Mediapanel study. The rankings were created according to the total reach of websites and mobile applications of individual brands.

Information and journalism - general

kat tem czer 1

Local and regional information

kat tem czer 2

Business, finance, law

kat tem czer 3

Science and technology

kat tem czer 4

VOD and OTT services

kat tem czer 5

Social services

kat tem czer 6


kat tem czer 7

Multi-thematic women's websites

kat tem czer 8

Gossip, celebrity life

kat tem czer 9

Online shopping

kat tem czer 10

Health and medicine

kat tem czer 11

About Mediapanel Research

Mediapanel is the first cross-media study in Poland based on a single source. The study combines site-centric measurement (measurement scripts at the site and application level) and user-centric measurement (panelists' behavior). In the production of data, we use proprietary, internationally recognized methodologies and algorithms. The Mediapanel study provides a complete and reliable picture of the Polish online market. It offers the possibility of analyzing and comparing the viewership of websites, applications and streaming materials on various types of devices, optimization of advertising budgets, comparison of traffic on desktops and laptops at home (PC-home) and at work (PC-work), as well as determining the position of the entity and its competition.

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