Thematic and Functional lists - April 2023
Media consumption

Thematic and Functional lists - April 2023

Gemius presents the list of TOP 10 brands from selected thematic and functional categories of the Mediapanel study. The rankings were created according to the total reach of websites and mobile applications of individual brands.

Mediapanel study results for April 2023.

Comparative analysis: SkyShowtime vs Disney+.

The indicator "users" (Real Users) means the number of people visiting a given website or application, not the number of active users of platforms / services or accounts registered on them.

Information and journalism - general

Local and regional information

Business, finance, law

Science and technology

VOD and OTT services

Social services


Multi-thematic women's websites

Gossip, celebrity life

Online shopping

Health and medicine

About Mediapanel Research

Mediapanel is the first cross-media study in Poland based on a single source. The study combines site-centric measurement (measurement scripts at the site and application level) and user-centric measurement (panelists' behavior). In the production of data, we use proprietary, internationally recognized methodologies and algorithms. The Mediapanel study provides a complete and reliable picture of the Polish online market. It offers the possibility of analyzing and comparing the viewership of websites, applications and streaming materials on various types of devices, optimization of advertising budgets, comparison of traffic on desktops and laptops at home (PC-home) and at work (PC-work), as well as determining the position of the entity and its competition.

You can read more about the Mediapanel here.

For countries other than Poland, click here and read more about gemiusAudience Research.