The end of Windows XP
Media consumption

The end of Windows XP

As of April, Microsoft stops supporting Windows XP. Gemius has checked what share of online traffic comes from devices under the OS.

Windows XP holds the smallest share in internet traffic on the Danish (4 per cent), Portuguese (15 per cent) and Slovak (18 per cent) markets.

"The data shows a clear correlation between market maturity and adoption of newer Windows versions" says[nbsp]Kimon Zorbas, industry expert and director at the Digital Business Consulting Group. "Denmark has one of the most developed internet economies in the world and that reflects the adoption of newer and better versions. But Windows XP has proven to be extremely successful and popular in many parts of Europe. In this context Microsoft's decision to extend support for the security side of XP until July 2015 is the right one" explains Zorbas.

The data quoted originates from Gemius internet sites traffic measurement (gemiusTraffic) conducted by Gemius in more than 20 countries in Europe, Middle East and North Africa (EMEA region).

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