Poland: TOP10 online video adverts
Łowicz, Gillette and Morele.net ─ these brands’ video ads garnered the most Polish internet viewers for February. A Gemius study shows that Łowicz video ads were watched by four million people. The most played creations in the TOP10 were those of YouTube, with in excess of 11 million views.
‘The ranking also has two strong self-promotional entries. CDA used its own space to promote its CDA Premium service, throwing its hat in the sVOD ring, where such players as Netflix, Amazon Prime and Showmax have already made big entrances. YouTube in turn exploited its own inventory to promote YouTube Rewind 2016, a summary of the cream of films, phenomena and youtubers of the past year,’ the expert adds.
‘Let’s remember that we are looking here at a ranking of videos, which doesn’t necessarily represent the ranking of advertisers, who are increasingly investing in multiple different offerings, creating, for example, different ads for Facebook or YouTube and on mobile devices,’ Sułkiewicz explains.
