Outdoor advertising measurement results for December 2024
Below we present aggregated monthly data on outdoor advertising in Poland. The results are based on all traditional (OOH) and digital (Digital OOH) media covered by Mediapanel.
In December, the reach of outdoor advertising amounted to 89.45% (total reach, in the population of Poles aged 7-75), of which traditional OOH media (outdoor traditional) - 73.01% and digital (outdoor digital) - 88.78%. The number of real users of outdoor advertising was 29.2 million.
All media
Outdoor companies
