Outdoor advertising measurement results for January 2025
Below we present aggregated monthly data on outdoor advertising in Poland. The results are based on all traditional (OOH) and digital (Digital OOH) media covered by Mediapanel.
In January, the reach of outdoor advertising amounted to 89.37 % (total reach, in the Polish population aged 7 to 75), of which traditional OOH media (outdoor traditional) amounted to 70.02 % and digital (outdoor digital) to 87.27 %. The number of real users of outdoor advertising was 29.2 million. 15.1 million of them were men and 14.1 million were women.
All media
Outdoor companies
