outdoor cover eng
Media consumption

Mediapanel survey results for September 2026 – outdoor

Below we present aggregated monthly data on outdoor advertising in Poland. The results are based on traditional (OOH) and digital (Digital OOH) media covered by the Mediapanel survey.

Mediapanel is Poland's first cross-media single-source survey, which makes it possible to determine the total reach of individual media channels and estimate the potential of entire media groups. The outdoor advertising measurement included in the survey allows for the presentation of data on outdoor advertising in comparison with other media: television, radio and the internet.

In September, the reach of out-of-home (OOH) advertising stood at 89.7% (total reach among the Polish population aged 7–75); specifically, the reach was 71.3% for traditional OOH media and 84.7% for digital OOH media. The number of unique individuals reached by OOH advertising totaled 29 million, comprising 14.5 million men and 14.5 million women.

Please note that the Warexpo network of media is located in Warsaw, while IMS data refers only to digital media (DOOH).

All media

Media comparison September 2026

Outdoor companies

IX total outdoor EN

IX traditional outdoor EN

IX digital outdoor EN