Mediapanel survey results for July 2026 – outdoor

Mediapanel is Poland's first cross-media single-source survey, which makes it possible to determine the total reach of individual media channels and estimate the potential of entire media groups. The outdoor advertising measurement included in the survey allows for the presentation of data on outdoor advertising in comparison with other media: television, radio and the internet.

In July, the reach of outdoor advertising was 90% (All reach, in the Polish population 7-75), of which traditional OOH media (outdoor traditional) accounted for 75.2% and digital media (outdoor digital) for 86.1%. The number of actual users of outdoor advertising was 29.1 million, including 14.2 million men and 14.9 million women.

Please note that the Warexpo network of media is located in Warsaw, while IMS data refers only to digital media (DOOH).

All media

Outdoor companies