Mediapanel results for October 2024 – Outdoor
Below we present aggregated monthly data on outdoor advertising in Poland. The results are based on all traditional (OOH) and digital (Digital OOH) media covered by the Mediapanel study.
In October, the reach of outdoor advertising was 89.6% (in the 7-75 age group for all media), of which traditional OOH (outdoor traditional) was 73.78% and digital (outdoor digital) was 86.63%. The number of real outdoor advertising users was 29.3 million.
Outdoor
Reach - all media
