gemiusAudience: February summary for Lithuania

Check the January 2023 summary for Gemius Baltic here.

On the 1st of February, www.zmones.lt became part of the news website 15min.lt, and its traffic is counted for the "Žmonės" section of the news website 15min.lt. This had an impact on 15min.lt's growth on average daily real users across all platforms (+5.75%). In February, LRT together with multiple non-governmental organisations invited people to join and participate in the "Radarom!" Fundfaiser (more at: www.radarom.lrt.lt ), which aim was to purchase multifunctional tactical radars. Radarom! ran from 30 January to 24 February and raised €14 million. In the shortest month of the year, the www.lrt.lt website had over 380,279 daily real users on all platforms (+3.17%). In February Lithuanian internet users browsed shorter and more passive compared with January. Last month, the average time spent per user browsing on all devices on the audited websites was 7 hours. 44 minutes, i.e. -13.20% less than in January.

Average daily Real Users

The news website delfi.lt topped the list of audited websites (i.e. those that have installed the Gemius measurement script in the website code) in terms of the average number of daily real users, with an average of 615 thousand (-7.37%) Lithuanian internet users visiting the website every day in February. The second place was taken by tv3.lt, which was visited by 511 thousand (-2.45%) internet users on average every day last month. The third place was taken by 15min.lt with 463 thousand (+5.75%) real users on average every day. According to this metric, in February, the highest growths were seen on ve.lt (+16.28%), 15min.lt (+5.75%) and lrt.lt (+3.17%).

Average Time Spent (ATS)

In February, according to the average time spent per user on the audited websites, internet users spent the most time on the news website delfi.lt - 2 hours 29 minutes (-13.95%), the transport classifieds website autoplius.lt - 1 hour 57 min (-4.45%), news website lnk.lt - 1 h 39 min (+8,84%). Last month, the average time spent per user browsing on all devices on the audited websites was 7 hours 44 min, i.e. -13.20% less than in January. In February, those browsing on a computer spent on average 4 hours 42 minutes (-12.08%), while mobile users spent 5 hours 50 minutes (-13.52%).

Real Users

In February 1 million 838 thousand Lithuanian internet users (-0.52%) browsed on the Total platform of the audited websites. More than 1 million 165 thousand (-0.77%) of Lithuanian internet users used computers and 1 million 495 thousand (-0.78%) used mobile devices. In February, news website delfi.lt remained in the first place in the TOP 5 list of audited websites: -7.37% on the Total platform, -5.26% on the computer platform, -7.94% on mobile devices.

Page Views

In February, the total number of page views generated by the audited websites on all devices on the Total platform was -27.32% less than in January and reached 985 million. The number of page views generated by computers was - 226 million (-23.98%). Meanwhile, page views generated on mobile devices were 759 million, with -28.26% less than in January.

About gemiusAudience

gemiusAudience sets a new standard in the presentation of Internet media usage data, competition monitoring, media and campaign planning. Our solution provides you with a dependable source of information and reliable benchmarking of your activity amid your competitors. On the online landscape quick reaction is the key to success and now, with gemiusAudience, you can make better business decisions based on the real digital trends!

Publicly available gemiusAudience data can be found here.

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