#gemiusAdReal: TOP 10 advertisers in Poland in March
Check the February 2023 ranking for Poland here.
#gemiusAdReal Germany: February Champions.
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In March 2023 Top 10 Advertisers in Poland ranking, the 1st brand on the podium is still electronic stores and online shop Media Expert, which in previous month reached over 32,4 million Real Users with its advertising message. Second place was occupied by Lidl - brand representing trade industry (RU = 32,1 mln, Reach = 97,6%) and third - by Allegro.pl, online shopping platform (RU = 31,9 mln, Reach = 97,17%). February 2023 ranking as usually is dominated by the brands from trade industry, but there is also some exceptions and some new players. Which brands were the most popular on the Polish market?
The top 10 ranking in February 2023 based on gemiusAdReal data includes as many as seven trade entities – three of them are related to the supermarkets and stores - (Lidl, Biedronka, Kaufland), two to electronics (Euro RTV AGD and Media Expert). As always there is an online shopping platform - Allegro.pl - in the ranking, following by its competitor - OLX.pl this month. Among the most popular advertisers of February 2023 there is also a brand related to finance - ING Bank Śląski and one to telecommunication - Play. The longest ad contact time was recorded by OLX.pl shopping and advertisement platform (22,43 sec).
Source: gemiusAdReal, Real Users, Day by day – top 10, March 2023, TG:ALL, Media Type: ALL, Ad Type: ALL
Source: gemiusAdReal, Reach building -TOP 10, March 2023, TG:ALL, Media Type: ALL, Ad Type: ALL
Advertising expenses data in the gemiusAdReal
From April 2022, the gemiusAdReal cross-media study in Poland was enriched with a new breakthrough functionality. As the first study in this country it will provide information about advertising expenses, including ad types and formats, based on data from a single-source research panel.
Information about advertising expenses are presented for all types of media covered by gemiusAdReal's research, i.e. PC and Mobile (display ads, excluding web browsers and social networks: Facebook, YouTube, Instagram), TV (video ads) and Radio (audio ads). The results are estimated based on the official price lists of publishers and the size of advertising traffic. The price lists used in the estimation are updated on an ongoing basis for each subsequent month and take into account not only the price of advertisements in a given medium, but also the type of advertising format or the duration of audio and video spots.
TOP 10 List Price (share) for March 2023
Source: gemiusAdReal, List Price(share) - TOP 10,March 2023, TG:ALL, Media Type: ALL, Ad Type: Text, Display, Content types: Social, Standard
TOP 10 List Price for March 2023
Source: gemiusAdReal, List Price - TOP 10,March 2023,TG:ALL, Media Type: ALL, Ad Type: Text, Display, Content types: Social, Standard
About gemiusAdreal
gemiusAdReal is a market intelligence tool revealing all brands’ activities, both in the digital and cross-media world. The study allows for in-depth insight of competitors media activity across all three platforms: TV, PC and mobile including not only top application: Facebook, Instagram and YouTube but also web browsers: Chrome, Firefox and others. The comprehensive knowledge about the advertising market provided by gemiusAdReal, helps all media-players such as brand owners, media agencies and publishers in better planning their marketing strategies and media-mix optimizing.
