#gemiusAdReal: TOP 10 advertisers in Poland in January
Check the December 2022 ranking here.
In January 2023 Top 10 Advertisers in Poland ranking, the 1st brand on the podium is still Media Expert, which in previous month reached over 32,5 million Real Users with its advertising message. Second and third place was occupied by the brands from trade industry - Lidl (RU = 32,1 mln, Reach = 97,8%) and Biedronka (RU = 31,9 mln, Reach = 97,2%). There are some well-known players in January ranking, a few comebacks and some completely new brands in the TOP. Which brands were the most popular on the Polish market?
The top 10 ranking in January 2023 based on gemius AdReal data include as many as eight trade entities – five of them are related to the supermarkets and stores - (Lidl, Biedronka, Leroy Merlin, Agata Meble and Castorama), two to electronics (Euro RTV AGD and Media Expert). As always there is an online shopping platform - Allegro.pl - in the ranking. Among the most popular advertisers of January 2023 also one brand related to finance - ING Bank Śląski. The longest ad contact time was recorded by Biedronka supermarkets chain (27,72 sec).
Source: gemiusAdReal, Real Users, Day by day – top 10, January 2023, TG:ALL, Media Type: ALL, Ad Type: ALL
Source: gemiusAdReal, Reach building -TOP 10, January 2023, TG:ALL, Media Type: ALL, Ad Type: ALL
Advertising expenses data in the gemiusAdReal
From April 2022, the gemiusAdReal cross-media study in Poland was enriched with a new breakthrough functionality. As the first study in this country it will provide information about advertising expenses, including ad types and formats, based on data from a single-source research panel.
Information about advertising expenses are presented for all types of media covered by gemiusAdReal's research, i.e. PC and Mobile (display ads, excluding web browsers and social networks: Facebook, YouTube, Instagram), TV (video ads) and Radio (audio ads). The results are estimated based on the official price lists of publishers and the size of advertising traffic. The price lists used in the estimation are updated on an ongoing basis for each subsequent month and take into account not only the price of advertisements in a given medium, but also the type of advertising format or the duration of audio and video spots.
TOP 10 List Price (share) for January 2023
Source: gemiusAdReal, List Price(share) - TOP 10, January 2023, TG:ALL, Media Type: ALL, Ad Type: Text, Display, Content types: Social, Standard
TOP 10 List Price for January 2023
Source: gemiusAdReal, List Price - TOP 10, January 2023, TG:ALL, Media Type: ALL, Ad Type: Text, Display, Content types: Social, Standard
About gemiusAdreal
gemiusAdReal is a market intelligence tool revealing all brands’ activities, both in the digital and cross-media world. The study allows for in-depth insight of competitors media activity across all three platforms: TV, PC and mobile including not only top application: Facebook, Instagram and YouTube but also web browsers: Chrome, Firefox and others. The comprehensive knowledge about the advertising market provided by gemiusAdReal, helps all media-players such as brand owners, media agencies and publishers in better planning their marketing strategies and media-mix optimizing.
