#gemiusAdreal: TOP 10 Advertisers in Latvia in February
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In February 2023, according to the gemiusAdReal data on the Top 10 advertisers in the display top, the trade brand Rimi takes the first position with 489,000 Real Users, on whose computers the brand's display ads appeared. Tele2 follows in the second position, as advertising creatives were categorized in both the trade and telecommunications industries, and in total reached 482,000 Internet users from computers. Trade sector brand - Lidl - ranks third with 479,000 Real Users. In addition to those already mentioned, the trade sector is represented in the February top by several other brands - RD Electronics is in fifth position with 453,000 Real Users, Maxima is in seventh place with 436,000 users, while the Pērc and Pārdod display ads reached 431,000 users. Similar to Tele2, the ads of two other top brands are categorized in both the trade and telecommunications sectors – with 452,000 users on whose computers the brand's display ads have appeared, Bite takes the sixth position in the top, while LMT ranks ninth with 419,000 Real Users. Meanwhile, with 454,000 Real Users, the fourth most popular brand in terms of the number of users reached by display ads in February is airBaltic from the travel industry, while Klondaika closes the top with 384,000 users last month.
Top 10 advertisers by the video ads
Meanwhile, in the data on the Top 10 advertisers by video ads, Tele2 reveals the top with 291,000 Real Users. With 266,000 users who have seen the brand's video ads on their computers, Betsafe from the leisure industry follows, while the top three is closed by LMT with 260,000 users. Several other brands from the display advertising top are also represented in the video top. With 258,000 Real Users, Pērc und Pārdod takes the fourth position, while Lidl is the eighth most popular with 205,000 users, but airBaltic is in the ninth place in February, with 201,000 Internet users from computers. Brand Optibet from the leisure industry ranks fifth in the February top with 224,000 Real Users, followed by Galaxy Mobile Devices in sixth place, with 219,000 users who have seen video ads on their computers. With 213,000 Real Users, in February brand Toyota from the automotive industry joined the top, while top is closed by the Tet veikals with 201,000 users from computers.
About gemiusAdReal
The gemiusAdReal system in Latvia processes around 4 million video ads and 54 million display ads every day, including about 60,000 new display ads and 5,000 video ads entering the system every day. Advertisements are categorized into 18 industries - telecommunications, clothing and accessories, trade, food, finance, pharmaceuticals, household equipment and more, which can be viewed in detail in a number of sub-industries. They can be viewed by brand owner, brand, media owner, media channel or industry. The study is based on a panel of a representative group of Internet users who have downloaded a plug-in to measure the effectiveness of online advertising campaigns on their computers. The data collected is categorized and weighted to get an overall picture of the online advertising market.
You can learn more about Adreal here.
