Gemius triumphs again in Hungary
For the third time, Gemius has been chosen as the official provider of internet measurement in Hungary. Under the contract, the company will be sharing data with Hungarian customers on the viewership of websites from day to day. This is a new feature on the local market. The 5-year contract comes into effect in January 2018.
The Overnight methodology was honoured in the IAB Europe Research Awards in 2016, with Gemius winning the trophy for the best research project in Europe.
Gemius has been conducting internet studies on the Hungarian market since 2007. The company began in Poland 18 years ago, and its solutions are now used in more than 30 countries in Europe, Africa, the Middle East and Asia.
The Polish company competed against TNS-Mediameter and Ipsos-DotMetrics in the Hungarian tender.
