Gemius teams up with Stars
Gemius has entered into a partnership with the company Stars, which advises media organisations. Under the contract, Gemius has made available the gemiusAdReal study, which shows how internet users watch ads. Customers of Stars will profit from this knowledge, receiving more in-depth analysis of their online advertising operations.[nbsp]
Stars will be the first media consulting firm to use gemiusAdReal data to analyse clients' advertising campaigns.
GemiusAdReal has received recognition from the European online industry. In the IAB Europe Research Awards competition, Gemius' methodology has been nominated for the main prize in two categories: Audience Measurement and Consumer Attitudes and Behaviour.
