Gemius takes over online audience measurement in Denmark
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Gemius takes over online audience measurement in Denmark

Gemius has just signed a three-year agreement with Danske Medier Research (DMR) – an independent company providing data for the Danish Online Index (DOI) – the official measurement of the Danish online traffic.

Starting from Spring 2020, Gemius comes back to Denmark and will provide an official measurement of the Danish online traffic (DOI).

- We have invested a lot in the development of our pioneering methodology and we look forward to delivering the Internet Audience Measurement in Denmark. We are pleased to know that DMR acknowledges our growth over the last five years, but our company’s spirit, which always proved to be our main competitive advantage, stays unmoved: we are here to deliver custom-tailored solutions that can be easily adjusted to local needs - comments Marcin Pery, the Gemius’ CEO. - Our comeback to Denmark reflects our commitment and dedication to maintain our well-established image across Europe.

Chairman of the Danish Media Research, COO of JP / Politiken Hus Dorthe Bjerregaard-Knudsen comments: - Gemius offers us both a smooth and modern set-up. With their solution, we are able to meet different needs of different entities on the Danish market. Whether the publishers want overall traffic and user figures on the publicly available Top List, or, need to access user profiles in double coverage across sites or other in-depth options; with Gemius, we can offer different media outlets just the right package.

Gemius offer to DMR showcased their newest methodology allowing for combining data from various sources. The unique process of data synthesis is based on Gemius’ newest methodological approach called the Constant Panel. The company strongly believes that the future of all-audience measurement can be built on this solution, which is simultaneously ready to handle Single Source measurement.

Danske Medier Research was looking for a partner who will fulfill the task of providing the official Danish online measurement since Fall 2018.

- We wanted to find the solution that best and most cost-consciously satisfies the many different needs of the members of Danske Medier Research and other Publishers and websites in Denmark in terms of documentation and comparability on the digital market - comments the Director of Danish Media Research, Marianne Bugge Zederkof andcontinues - We have prioritized finding a partner who can gather broad support among the industry stakeholders. Gemius offered us a well-established and standardized solution, also present in other European countries, including Belgium.

Besides providing an overall picture of the total Danish Internet traffic for registered sites, the research will ensure the possibility of target group and cross-site analysis as well as app and streaming measurement. It will encompass all types of devices, making it possible to look across platforms and dive into each platform individually. Additionally, Danish Online Index will calculate the demographic composition of the Danish Internet traffic.

About Danish Media Research:

About Gemius: Gemius is a global research and technology company providing data, as well as advanced digital marketing solutions. The company offers complex services for E-commerce, Publishers, advertising agencies and advertisers and is a part of the Global Insights Community, ESOMAR and a member of IAB Europe.