Gemius nominated twice in IAB Europe Research Awards

In the internet research category, Gemius is competing against comScore, Dometrics – Fistnet d.o.o. and Mediametrie. In the category associated with research into consumer attitudes and behaviour, Gemius’ rivals are AOL, EDAA, Optimum Media Direction SLU and Quantcast. Winners will be announced on May 23rd at the Interact conference in Amsterdam.

The Gemius cabinet already is displaying two IAB Europe trophies. Last year the company was awarded a prize for its methodology which produces daily webpage view data (Overnight). Two years ago the firm took the statuette for best research project in Europe, for a solution which allowed publishers to find out their total reach across all devices (Behavioral Panel Synthesis, BPS).