Gemius is a partner of the "Medialne R-ewolucje" supplement in Press

The supplement is a comprehensive analysis of the Polish media, advertising, and research market. According to Emil Pawłowski, Chief Strategic Partnerships Officer at Gemius “Our industry has matured. IAB Poland is 25 years old. Gemius, too. The Megapanel/Mediapanel project has been with you for 20 years. A new generation is entering our industry enters a new generation that does not remember what the world looks like not only without the Internet but also without smartphones. After such a time, we should achieve stability, but instead of a moment of respite, more challenges are piling up in front of us.”

The supplement opens with an interview with Gemius CEO - Marcin Pery. Among the issues discussed in the supplement, are the latest trends from the categories: Audio, Video, Television, DOOH, Retail Media. We invite you to download the supplement and wish you a pleasant reading!

download "Medialne R-ewolucje"