Gemius at the debate on the media market in Poland - cooperation with "Rzeczpospolita"
The world of Polish media without Mediapanel or Mediapanel in a new version? How to manage in a world without 3rd party cookies ? Standardizing media measurement in Poland. What might the path to the introduction of a new identifier look like? What is the market reaction to Google's actions on measurement? These are just some of the issues discussed by the participants of the debate “Data driven media: How to make the Polish media ecosystem immune to the decisions of global big tech?”, which took place in the editorial office of “Rzeczpospolita”.
To the common conference table, sat:
Marcin Pery - CEO, Gemius
Krzysztof Mikulski - CEO, Polish Internet Research
Artur Birnbaum - Board member, Gazeta.pl
Maciej Teliszewski - CEO, Euvic Media & Technology
We invite you to watch the debate