Gemius as a substantive partner of studies at the Kozminski University
As part of the agreement signed, Gemius also became a substantive partner of the University's Centre for Media and Society Research. The aim of this partnership is not only to promote studies and research in the field of media, but also to support students in obtaining the highest quality education, both in terms of science and practice.
Gemius - the leader in cross-media audience measurement
Gemius is a pioneer in media consumption research (Internet, TV, radio, outdoor) and the creator of innovative tools for optimising advertising campaigns and ad serving. For over 20 years, it has been the official supplier of data that is the standard for measuring Internet audiences in several European countries, including Poland (Mediapanel study). Gemius tools are used by marketers, publishers, agencies and media houses in 19 European countries.
The scope of the company's activities fits perfectly with the Management and Sociology in Business and Media programme at Kozminski University. This programme integrates knowledge in the field of management and contemporary sociology of media and digital technologies, providing students with comprehensive preparation for the analysis of social and business processes. As a result, graduates are characterised by broad horizons, the ability to use their competences and the ability to acquire new skills efficiently.
Management and Sociology in Business and Media – modern studies for the digital age
The Bachelor's and Master's degree programmes in Management and Sociology in Business and Media are interdisciplinary programmes that combine a modern management approach with in-depth sociological analysis. In 2025, Kozminski University will introduce an English-language version of the Management and Sociology in Business and Media programme, which will open the door to an international educational environment. In both the Polish and English programmes, Gemius experts will conduct workshops and practical classes.
The Director of Studies, Dr Krzysztof Kuźmicz, emphasises the importance of the course: "We live in a digital age, immersed in the space of media and information and communication technologies that accompany us from dawn to dusk. The architecture of the digital world also means new market and social realities: social media, cloud and real-time computing, big data, mobile technology, digital communication, the Internet of Things. Management and Sociology in Business and Media at Kozminski University is a programme that, thanks to its partners, sets new educational trends in management and digital sociology. The graduates of this course are competent, creative and open to challenges professionals, ready to work in media, business and research institutions".
Centre for Media and Society Research - Innovation in Social and Technological Research
As part of its cooperation with the Kozminski University, Gemius has also become a partner of the Centre for Research on Media and Society. The Centre's mission is to research dynamic social and technological changes, especially in the context of the impact of media on society and new technologies on social and economic changes.
The centre will conduct research on data security, legal regulation, trust in media and digital innovation. Joint projects with Gemius will include the organisation of events, workshops and seminars, as well as the development of recommendations for educational and cultural policies.
The future of education and research at Kozminski University
The cooperation with Gemius is a further step for Kozminski University in building bridges between the worlds of science and practice. Thanks to partnerships with leading companies, the university provides its students with access to up-to-date knowledge and skills that are key in the dynamically changing labour market.
As Marcin Pery, CEO of Gemius, points out: "We want to support the development of a new generation of experts who will combine knowledge of management, media sociology and digital technologies to effectively face the challenges of a dynamically changing world. Thanks to our partnership with Kozminski University, we are able to create a space for exchanging experiences and developing the future of education".
Kozminski University is one of the most innovative universities in the region, constantly involving practitioners in its classes, workshops and courses. Thanks to the cooperation with Gemius, the university's educational offer gains a broader dimension - full of inspiration, modern solutions and global perspectives.
