Four benefits of auditing websites
Media consumption

Four benefits of auditing websites

Why does it pay for e-publishers to audit their websites in the gemiusAudience study? What advantages can this solution offer to advertisers planning an online campaign? The answers can be found in the latest Gemius guide.

1. A more accurate number of users for a given website

Owners of websites who paste the auditing script directly into the website’s source code receive more accurate data on the number of visitors to this site than those whose websites do not contain the script. Without the script, number of users is based only on a research panel data estimate.

It should be noted that data on the number of users of audited and unaudited websites can be compared. This is not possible only in relation to page views, time and cookies, because without the audit script in the source code these indicators are not presented.

2. Greater data stability

Websites with the measuring script in their source code are characterized by considerable data stability. Meanwhile, for unaudited sites, due to the fact that they are only estimates, data tends to be more volatile from month to month.

3. A greater number of indicators

The viewership of websites that undergo site-centric auditing is described using more indicators than that of unaudited sites. This is due to the fact that Gemius takes care to publish reliable results. For websites without the auditing script in the source code, the viewership is presented only according to the number of real users and the derived indicators, i.e.: reach, fit of users, affinity index, user participation and viewer duplication.

Meanwhile, the owners of audited websites can also measure viewership by page views, time and cookies (also divided into mobile and non-mobile) – and this is regardless of whether their website was visited by the minimum number of panellists (i.e. 45) for data on the number of users to be visible.

4. Possibilities for auditing besides websites

In addition to websites, Gemius covers site-centric auditing for PC applications, mobile applications and audio-video players, making it easier for e-publishers to monetize all channels where their content is available.