Poland: Banks in online video advertising
Over 153 million views for online advertising videos in the final quarter of last year – these are the figures for bank campaigns directed at Polish internet users. A Gemius study shows that the greatest number of bank video advert plays happened on Facebook, YouTube and Wirtualna Polska Group sites.
Facebook displays more
In the rankings of which publishers’ sites show bank video adverts most frequently, Facebook is king. Its quarterly number of started plays exceeded 36.4 million, while YouTube had 27.2 million views. Third place went to websites of the Wirtualna Polska group. Bank video ads there were run 20.4 million times. It is worth highlighting the fact that the three aforementioned sites constitute over half (54.8 per cent) of all banking sector online video views in the fourth quarter of 2016.
