Women's view on the internet
Media consumption

Women's view on the internet

Cuisine, maternity, luxury goods, lifestyle and health are the online subjects attracting women most. Gemius has checked which thematic categories of websites enjoy the greatest interest of female users.

In order to learn which thematic categories of websites attract most women, the users' sex was determined (with consideration of a match indicator, i.e. the ratio of target group users to all users in a chosen website thematic category in a given period). The analysis included the countries where Gemius conducts research involving website categorisation.

The data quoted originates from an international internet study measurement (gemiusAudience) conducted by Gemius in more than 30 countries. It aims to research into the number and demographic profile of internet users and the manner in which they utilize the web. The study is performed according to Gemius proprietary hybrid methodology and in accordance with the ICC/ESOMAR international code of conduct. In Turkey it is known as IAB Turkey Internet Audience Measurement Study.