Who are online shoppers in Romania

Women for fashion, men for electronics

The analysis shows that women mostly visit online shops in search for three types of goods: clothes and accessories, travels, furniture and home decoration. In contrast, men visit e-stores selling IT and electronics (more than 56 per cent of visitors on those websites are men).

It also turns out that the typical clients in online fashion shops are females who use the internet and social networks on a daily basis, have more than 5 years of experience in using the internet, don’t have children under 14 years old and don’t usually pay by card. On the other hand, the typical user of IT and electronics online shop is a man aged 30-55, who uses the internet every day.

Andrei Tescan, digital marketing consultant at Gemius[nbsp]explains: "For an online shop it is essential to know the profiles of its clients, so that it can develop strategies according to the needs. In contrast, professionals involved in e-commerce are more often focused on technology, the systems that allow them to sell more and more efficiently, rather than on thinking about the real customer"

The data quoted originates from an international internet study measurement (gemiusAudience) conducted by Gemius in more than 30 countries. It aims to research into the number and demographic profile of internet users and the manner in which they utilize the web, audio and video content, as well as mobile applications. The study is performed according to Gemius proprietary hybrid methodology and in accordance with the ICC/ESOMAR international code of conduct.