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Trends in Polish online fashion

There is a growing trend among popular brands to start their own online shops or establish cooperation with Strefa Marek, offered through Allegro. Numerous websites will soon be released that aggregate products from different brands or offer unique and personalisable products. Find out what Mateusz Gordon, Gemius's e-commerce expert, has to say about the upcoming trends in fashion. [nbsp][nbsp]

The so-called offer aggregators – services which provide inspiration – will also develop swiftly in the near future. Combining service functionality with an e-shop seems a natural step for some of them, whereas others will stick to the paid solution of redirecting users to online shops.

Another trend entails the further development of small and highly specialised services, which often offer products that are unique or personalisable. These types of services should plan strategies of global reach. They should have an English version of their website from the very beginning and model their business in such a manner as to keep the profit margin, even in the case of high logistic costs due to the fragmented nature of international transactions management.