The TOP8 most inspiring Christmas ads
Media consumption

The TOP8 most inspiring Christmas ads

Who works harder than Santa’s elves during the Christmas season? Marketers, trying to outperform themselves year by year and think of the best ways to get into our hearts, and - by extension - our wallets in the most creative and indirect of ways. Gemius reviewed Christmas-themed video ads on several European markets to see which brands had the most moving or inspiring stories to tell during the holiday season.

Intermarché, a chain of French supermarkets, approached the subject from a slightly different perspective, showing Christmas themes in a more humorous way. As two children seem to be really concerned that Santa will not fit into their chimney on the special night, they, out of genuine care, begin the search for healthier options and yes, they actually put Father Christmas on a diet. Along the way, filled with amusingly endearing moments like them offering Santa a massive head of lettuce, or when - instead of leaving him cookies - they choose an artichoke to accompany the traditional glass of milk, the little brother and sister fall in love with culinary arts, also thanks to the fresh and organic produce offered by the French supermarket giant. The ad is concluded with a statement that Intermarché indeed helps you to eat better every day. Airing on Facebook, in the last week of November the creative reached almost 3 million real users and scored about 6.7 million impressions, with viewability rate 53 per cent and viewability time of 7 seconds.