TOP8 most inspiring Christmas ads
Who works harder than Santa’s elves during the Christmas season? Marketers, trying to outperform themselves year by year and think of the best ways to get into our hearts, and - by extension - our wallets in the most creative and indirect of ways. Gemius reviewed Christmas-themed video ads on several European markets to see which brands had the most moving or inspiring stories to tell during the holiday season.
TEDi, a German stationery and gifting supplier presented an advertisement with a tag line „Miracles do not happen, you create them”, focusing again, on the significance of giving, helping out and thinking about others in this special time of the year. The campaign, run on Facebook, YouTube and on the sites of local German publishers simultaneously, in the first week of broadcast (mid-November) managed to reach almost 1 million real users and scored 1.3 million impressions. Its viewability rate can be amounted to 49% with viewability time being almost 31 seconds.
