Top 10 Slovenian websites

'We also see Slovenia's biggest classified ads service at third place. The e-commerce market in Slovenia is specific due to the small size of the economy, which of course has to be taken into account when speaking about publishers as well, but I would say that e-commerce is developing. What is interesting is that the topics of lifestyle, wellbeing, healthcare and healthy living are increasingly popular in Slovenia – we can see two health-related publishers in the top 10. This is also why we are planning a special project in that field together with Med.Over.Net,' says Nišavič.

In the Gemius expert's opinion it is worth mentioning a well-known reason for the issues that publishers are facing on the Slovenian market. 'Investments in networks that offer granted ad space are growing tremendously and RTB in the classical sense is not in use on the market. The result is price dumping by the networks, which causes serious problems for media,' explains Gregor Nišavič.

About the research

The data comes from gemiusAudience, an international research project conducted by Gemius in around 30 countries in Europe, the Middle East and North Africa. It aims to determine the number and demographic profile of internet users and to learn about the ways in which they use the internet: websites, audio and video material, or applications. The research is carried out in compliance with the international code of conduct ICC/ESOMAR.