The Uznański effect – how did the Pole's flight into space resonate online?
Internet articles whose URLs contained phrases related to Sławosz Uznański-Wiśniewski*, published between May and July 2025, were analysed based on data from the Mediapanel survey.
The launch attracted more attention than the landing
Sławosz Uznański-Wiśniewski's space expedition was accompanied by considerable excitement, not only due to the importance of the event, but also due to the circumstances surrounding it. The launch of the mission, initially announced for 29 May, was postponed several times and finally took place on 25 June. June was also the month when interest in articles about the Polish astronaut was at its highest: the total number of users (RU) of pages with the phrase in the URL was 3.2 million at that time. In July, when the Pole's mission to the ISS came to an end, the corresponding number of RU was 3.1 million.
Interested older and educated people
In terms of the age of Internet users interested in articles on the subject, the largest group were people aged 55-75. Their number was higher in June, although the decline in July was not significant (1.37 million vs. 1.35 million). The younger the users, the less popular the articles about Uznański-Wiśniewski were.
When it comes to interest in this topic among internet users with different levels of education, the largest share was among users with higher education (approx. 45% in July) and secondary education (37%). Groups with primary and vocational education accounted for a total of approx. 18%. Comparing June to July, we observe a decrease in the share of higher education by approx. 4 percentage points and a slight increase in the secondary and vocational education groups.
Engagement expressed in time
The longest average time spent viewing articles about Sławosz Uznański-Wiśniewski in June was recorded by the 25-34 age group (~202 seconds), which saw a decline to ~123 seconds in July. The second group, aged 35-44, engaged with the content for an average of 185 seconds in June and 122 seconds in July. In terms of education, people with secondary education spent the longest time on the discussed pages in June (~198 s), for whom the ATS fell to ~167 s in July. In the case of people with higher education, we recorded a high ATS in June (~157 s) and a slightly lower one in July (~131 s).
*The analysis covered articles whose URLs contained the following phrases:
slawoszuznanskiwisniewski, slawoszuznanski-wisniewski, slawosz-uznanski-wisniewski, uznanskiwisniewski, uznanski-wisniewski, slawoszauznanskiegowisniewskiego, slawoszauznanskiego-wisniewskiego, slawosz-uznanskiegowisniewskiego, slawosz-uznanskiego-wisniewskiego, uznanskiegowisniewskiego, uznanskiego-wisniewskiego, slawoszowiuznanskiemuwisniewskiemu, slawoszowiuznanskiemu-wisniewskiemu, slawoszowi-uznanskiemuwisniewskiemu, slawoszowi-uznanskiemu-wisniewskiemu, uznanskiemuwisniewskiemu, uznanskiemu-wisniewskiemu, slawoszemuznanskimwisniewskim, slawoszemuznanskim-wisniewskim, slawoszem-uznanskimwisniewskim, slawoszem-uznanskim-wisniewskim, uznanskimwisniewskim, uznanskim-wisniewskim, uznanski-wisniewskim, slawoszuuznanskiwisniewski, slawoszuuznanski-wisniewski, slawoszu-uznanskiwisniewski, slawoszu-uznanski-wisniewski, slawoszuznanski, slawosz-uznanski, slawoszuznanskiego, slawoszowiuznanskiemu, slawoszemuznanskim, uznanski-slawosz, uznanskiego-slawosza, uznanskiemu-slawoszowi, uznanskim-slawoszem, uznanscy-wisniewscy, uznanskich-wisniewskich.
