Shifting trends on Latvian internet
Media consumption

Shifting trends on Latvian internet

We can witness an ongoing increase in mobile traffic in Latvia. People are switching to mobile devices and browse the internet from different platforms. Changes are obvious also in audience trends of top websites – Informs Linda Egle, head of the Latvian Gemius branch.

It takes about three years for Western European internet trends to reach Latvia. It has been the same with internet use in mobile devices and video content. Finally, video has come to Latvia as well – megogo.net and Modern Times Group video content site tvplay.lv have experienced a significant audience growth from computers since last year. During the recent months, the share of audience on mobile devices and their quantity does not display any upward trend – even more, they are decreasing. The diminishing mobile audience on video content pages can be explained by the fact that people are switching to mobile apps to watch video content.

In June 2014 the Latvian Gemius branch improved gemiusAudience research by implementing the multi-platform tool - the measurement data are now divided into three different device types – computers, mobile phones and tablets.