Report: CTR increase in Estonia
For every 1000 banner expositions, Estonians have made approximately 6.4 clicks, which is by 1.3 clicks more than a year ago. Although display ad formats have been more common, interactive banner CTR is considerably higher than that of display ads according to newest gemiusAdMonitor report.
gemiusAdMonitor is a periodical report prepared by Gemius. Every half year Gemius analyses the performance of ad formats and click-through rate for them. The sources of data are gemiusDirectEffect and AdOcean ad server, which remain to be the leading online advertisement monitoring systems in the CEE region. Newest data about the first half of 2018 is available at www.admonitor.gemius.com.
