Report: CTR decrease in the second half of 2018
Estonians have made approximately 5.4 clicks for every 1000 banner expositions according to newest gemiusAdMonitor report.
gemiusAdMonitor is a periodical report prepared by Gemius. Every half year Gemius analyses the performance of ad formats and click-through rate for them. The sources of data are gemiusDirectEffect and AdOcean ad server, which remain to be the leading online advertisement monitoring systems in the CEE region. Newest data about the second half of 2018 is available at www.admonitor.gemius.com.
