Poland at the World Cup. How did Poles watch the games and read sport news?
The analysis covers the period from November 22 to November 30, when Poland played its matches in the group C stage. The broadcasts offered by the TVP Group (including TVP 1 and TVP Sport) were the most popular. In the analyzed period, broadcasts on these two TV stations were watched by almost 30 million viewers, Reach was equal almost 90% and ATS* was equal to over 11h. Analyzing the data for individual days, significant increases are noticeable on the days when matches were played, i.e. November 22 (Poland vs Mexico), November 26 (Poland vs Saudi Arabia) and November 30 (Poland vs Argentina). The last game attracted the largest number of viewers - both stations were watched by over 20.5 million people.
*ATS - Average Time Spent; average duration of exposure to the media of the person in its audience
Source: Mediapanel, TVP 1, TVP Sport, November 22-30, 2022, Media Type: ALL, Target Group: ALL
Source: Mediapanel, Overview - Trend, TVP 1, TVP Sport, November 22-30, 2022, Media Type: ALL, Target Group: ALL
Popularity of sports websites
Equally popular in the analyzed period were websites with information from the world of sport. On November 22-30, sports news was searched by almost 17 million Real Users, generating 403,423,163 views, ATS equal to almost an hour and Reach - 51.7%. The podium was occupied by websites such as wp.pl (Real Users = 8.8 million, ATS = 12 minutes), sport.pl (Real Users = 7.1 million, ATS = 7 minutes) and onet.pl (Real Users = 7 minutes). 6.6 million, ATS = 12 minutes).
Source: Mediapanel, TOP Websites, Cathegory: Sport, November 22-30, 2022, Media Type: ALL, Target Group: ALL
About Mediapanel Research
Mediapanel is the first cross-media study in Poland based on a single source. The study combines site-centric measurement (measurement scripts at the site and application level) and user-centric measurement (panelists' behavior). In the production of data, we use proprietary, internationally recognized methodologies and algorithms. The Mediapanel study provides a complete and reliable picture of the Polish online market. It offers the possibility of analyzing and comparing the viewership of websites, applications and streaming materials on various types of devices, optimization of advertising budgets, comparison of traffic on desktops and laptops at home (PC-home) and at work (PC-work), as well as determining the position of the entity and its competition.
You can read more about the Mediapanel here.
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