Pharma brands with video ads in Russia
146.7 million a month – that’s the number of online video views for cold remedies. Gemius data shows that this was the most heavily promoted category of pharmaceutical advertisements among Russian internet users on desktop and laptop computers.
It may be interesting to compare data for pharmaceutical advertisements in Russia and Ukraine. In the latter, painkillers held a far greater share of medicine adverts than they did in Russia. In November it was 33 per cent of all pharmaceutical video spots, and 36.8 per cent in January. Meanwhile, the corresponding Russian numbers were 6.4 and 14.2 per cent. Material promoting treatments for impotence and UTIs had its greatest share of all pharmaceutical category ad views in December, at 12.2 per cent. Meanwhile, in Russia, its participation was negligible, representing barely 0.5 per cent of pharmaceutical adverts in December.
