Outdoor advertising measurement results for June 2025

The update of the methodology is the result of development work carried out by Gemius together with the OOHlife Methodology Team, which aims to maximise the precision of the data presented in the Mediapanel study. The segmentation of measurement radii, already used in the June results, takes into account the type of medium (traditional/digital), its size and/or location.

Mediapanel is the first cross-media, single-source study in Poland, which makes it possible to determine the total reach of individual media channels and to estimate the potential of entire media groups. The measurement of outdoor advertising included in the study allows outdoor advertising data to be presented against the background of other media: television, radio and the internet.

In June, outdoor advertising reach was 89.3% (All, in the population of Poles 7-75), of which OOH traditional media accounted for 74.1% and digital outdoor for 84.8%. The number of real users of outdoor advertising was 29.2 million, including 15 million men and 14.2 million women.

Please note that Warexpo's media network is located in Warsaw, while IMS's data relates to digital (DOOH) media only.

All media

Outdoor companies