On which devices do internet users watch advertisements?
Brand exposure

On which devices do internet users watch advertisements?

Internet users in Moldova most often view adverts on personal computers (PCs). Smartphone adverts are most frequently clicked by Turks, and tablet adverts by Slovaks. Check out the latest Gemius study on how web users view advertisements in Eastern and Central Europe.

The study details data on ad viewing indices across 14 countries taken from the latest report from gemiusAdMonitor. The report will be available at www.admonitor.gemius.com.

Highest PC views

Of the analysed devices (PC, smartphone, tablet) the greatest share of ad views is for personal computers with 92.1 per cent, which is for Moldova and the highest of all results for PCs. Users are also happy to click on adverts on these devices in Ukraine, where the figure is 86.8 per cent, and in Slovenia, with 92.8 per cent. The lowest rate of PC views was recorded in Turkey with 68.7 per cent, with Romania at 69.1 per cent, and Serbia at 72.7 per cent.

Smartphones in Turkey, tablets in Slovakia

Data from gemiusAdMonitor show that smartphone ad views are most frequent among users in Turkey, where the share of views is 29.3 per cent. The proportion of views from smartphones is also high in Romania, with 27.1 per cent, and in Serbia, with 22.8 per cent. The lowest share of small screen ad views is among web users in Moldova, where the share of views of material on smartphones is 6.2 per cent, with Ukraine at 9.4 per cent and Latvia at 13 per cent.

Meanwhile, in the case of tablets, the highest share of views is found in Slovakia, where it is 7.3 per cent. Just behind that is Estonia at 6.3 per cent and Czech, with 5.9 per cent. Adverts on these devices are least commonly viewed in Bulgaria, where the index of views reaches only 3.3 per cent.