Most popular Turkish websites
The lineup shows the 10 most popular domestic websites according to number of visitors. News services are the most popular – there are six in the ranking, led by the popular Milliyet.com.tr. However, the top ten most visited websites also include services offering shopping, entertainment and technology news. Auction services are found in second and tenth position (Sahibinden.com and Gittigidiyor.com). In the remaining two positions are a video service, the Turkish equivalent of YouTube.com (Izlesene.com) and an information and technology news website (Donanimhaber.com).
The most popular Turkish news website Milliyet.com.tr is visited by 8 milion users. What does this mean for digital publishers and agencies? – The digital advertising investment results show an increase of 20 per cent in the mobile, video and display categories, according to the announcement of IAB Turkey for the first six months of 2015 – says İdil Kesten, industry expert and head of the Turkish branch of Gemius.
– This number is well above Turkey's growth. Media is becoming more and more digital, and the brands know it. Finally, digital publishers and agencies are reaching their target profits. With the new technologies, more personalised data and the awareness of the brands, growth acceleration will increase in the coming years –comments Kesten.
About the research
The data comes from gemiusAudience, an international research project conducted by Gemius in around 30 countries in Europe, Middle East and North Africa. It aims to determine the number and demographic profile of internet users and to learn about the ways in which they use the net: websites, audio and video material, or applications. The research is carried out in compliance with the international code of conduct ICC/ESOMAR. In Turkey it is carried out under the IAB Turkey Internet Audience Measurement Study.
