outdoor cover eng
Media consumption

Mediapanel survey results for September 2025 – outdoor

Below we present aggregated monthly data on outdoor advertising in Poland. The results are based on traditional (OOH) and digital (Digital OOH) media covered by the Mediapanel survey.

Mediapanel is Poland's first cross-media single-source survey, which makes it possible to determine the total reach of individual media channels and estimate the potential of entire media groups. The outdoor advertising measurement included in the survey allows for the presentation of data on outdoor advertising in comparison with other media: television, radio and the internet.

In September, outdoor advertising coverage was 90.2% (All coverage, among Poles aged 7-75), of which traditional OOH (outdoor traditional) media accounted for 75.1%, while digital (outdoor digital) – 84.1%. The number of real users of outdoor advertising amounted to 29.3 million, including 14.4 million men and 14.9 million women.

Please note that the Warexpo network of media is located in Warsaw, while IMS data refers only to digital media (DOOH).

All media

wrzesien 2025_Media landscape

Outdoor companies

september 2025_outdoor companies total

september 2025_outdoor companies trad

september 2025_outdoor companies dig