Mediapanel survey results for December 2025 – outdoor

Mediapanel is Poland's first cross-media single-source survey, which makes it possible to determine the total reach of individual media channels and estimate the potential of entire media groups. The outdoor advertising measurement included in the survey allows for the presentation of data on outdoor advertising in comparison with other media: television, radio and the internet.

In December, the reach of outdoor advertising was 89.2% (All reach, among the Polish population aged 7-75), of which traditional OOH (outdoor traditional) media accounted for 74.2%, while digital (outdoor digital) media accounted for 83.3%. The number of actual users of outdoor advertising was 29 million, including 14.6 million men and 14.4 million women.

Please note that the Warexpo network of media is located in Warsaw, while IMS data refers only to digital media (DOOH).

All media

Outdoor companies