Internet and media in Ukraine - October 2022
Our report about Polish news media after the Russian aggression against Ukraine.
Our report about Lithuanian news media after the Russian aggression against Ukraine.
In analysed period - October 1– 31, 28 169 280 Real Users searched for information in the Ukrainian media and websites. The ATS* was equal 16h 37m 6s. Ukrainians most often used smartphones (more than 25 million RU) and PC (almost 20 million RU).
*ATS - Average Time Spent; average duration of exposure to the media of the person in its audience
Source: gemiusAudience, Overview, October 1 – 31, 2022, Media Type: ALL, Target Group: ALL
Source: gemiusAudience, Reach building, Real Users (cumulative), October 1 – 31, 2022, Media Type: ALL, Target Group: ALL
The Internet in Ukraine 8 months after the Russian aggression
Among the 15 most visited websites and channels in Ukraine, Google was in the first place (ATS = 2h 42m, RU = 18,4 mln). The 15 websites most frequently viewed by Ukrainians include social media websites (facebook.com, instagram.com), as well as news,TV and weather services and internet websites. The website of the largest commercial bank in Ukraine was also frequently used - privatbank.ua (ATS = 23 min, RU = 3,8 mln) and Wikipedia (place 6, RU = 3,9 mln). In October 2022 Ukrainian Internauts visited also online shopping platforms such as olx.ua, prom.ua and rozetka.com.ua. Film platforms rezka.ag and megogo.net were also among 15 most popular websites in October.
In the case of data analysed for a specific type of media, internet news media (RU=22,7 mln; ATS=51min) and portals (RU=13 mln; ATS = 31 min) were the most searched, dominating over TV and Radio. The same as in the previously analyzed periods, the channels that enable quick finding of specific information have been used most often by Ukrainian Internet and media users.
Source: gemiusAudience, Overview - Media, October 1 – 31, 2022, Media Type: ALL, Target Group: ALL
Source: gemiusAudience, Overview, October 1 – 31, 2022,Media Type: ALL, Media Channel: News, Portals, TV, Radio, Target Group: ALL
Source: gemiusAudience, Trend, October 1 – 31, 2022,Media Type: ALL, Media Channel: News, Portals, TV, Radio, Target Group: ALL
Cathegory: News
Source: gemiusAudience, Categories: News, Overview, October 1 – 31, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL
Source: gemiusAudience, Categories: News - Products, October 1 – 31, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL
Cathegory: Portals
Source: gemiusAudience, Categories: Portals, Overview, October 1 – 31, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL
Source: gemiusAudience, Categories: Portals - Products, October 1 – 31, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL
Cathegory: TV (websites)
Source: gemiusAudience, Categories: TV Websites, Overview, October 1 – 31, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL
Source: gemiusAudience, Categories: TV Websites - Products, October 1 – 31, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL
About gemiusAudience
gemiusAudience sets a new standard in the presentation of Internet media usage data, competition monitoring, media and campaign planning. Our solution provides you with a dependable source of information and reliable benchmarking of your activity amid your competitors.
